How To Grow Your Fitness Business In 2021
There are at least 7 key points you must consider if you want to grow your fitness business and thrive in the industry. Check them out!
The new year means new beginnings for individuals as well as for companies. In the midst of a very challenging 2020, gyms and fitness centers have done their best to adapt to the circumstances and stay strong. This means keeping up with the latest trends to stay relevant.
In the fitness world, training techniques and systems are changing overnight with growing digital fads. These solutions have allowed gyms and fitness centers to improve on previous training experiences. Without this knowledge, your fitness business may get left behind.
Continue reading how you can take things to the next level for your gym or fitness center.
7 Ways To Grow Your Fitness Business
From digitized fitness systems to new training techniques, the industry is seeing a lot of innovation at the moment. You can leverage these new developments to attract more customers and so move up the ladder in the fitness industry.
Here are some ways to keep your members coming back again and again:
1. COVID Secure Gym Access
Firstly and most importantly, in the current global context, it is essential that you make your fitness center COVID-safe.
Gym access control systems are a secure way to manage physical security and therefore help you to control hygiene and safety standards.
Technology like Near Field Communication (NFC) allows members to use their card to access the gym hands-free, with just a tap or a wave near the card reader.
This means that they don’t have to touch any pin pads or door handles, reducing the risk of spreading infection.
These access control systems track gym attendance with ID cards, making sure only members can access the facility.
These systems also allow management to control the number of people in the gym and make sure this stays within COVID safety guidelines.
2. Smart Gym Equipment
Fitness tech plays a huge role in the current fitness industry. Consumers are now looking for more information about their health and fitness indicators as they work out on the machines.
That is why gyms and fitness centers should think about adding modern machines that can be connected to your members’ personal devices.
Smartwatches and fitness trackers provide a ton of information to further personalize your members’ fitness experience.
AR and VR fitness tech is predicted to be released in the near future, and gyms should jump on the opportunity to invest in it. Otherwise, you will struggle to compete with your more tech-savvy competition.
3. Remote Coaching And Training
It seems like at-home fitness will dominate the industry for years to come. Home workouts may not be able to replace the intensity of training at a fitness center, but they can certainly complement a regular fitness routine.
As people continue to spend more time at home, gyms should look for personal trainers who can conduct one-on-one and group virtual coaching.
You can also reach out to a global customer base through online platforms and fitness mobile apps.
4. Introduce High-Intensity Interval Training
One of the main things holding people back from going to a gym is time. Many individuals lead crazy busy lives, lacking free time.
An easy way to solve that issue is to offer members more intense, time-efficient workout options like High-Intensity Interval Training (HIIT).
With HIIT, you combine active bursts with quick workouts and short periods of rest. Some popular HIIT workout includes free weights, intense cardio, bodyweight exercises and so on.
This trending exercise is very popular and will surely help you to grow your fitness business.
5. Maintain Exceptional Hygiene Standards
Since people are always sharing gym equipment, hygiene has long been a priority in gyms and fitness centers. This has become especially important in the context of COVID-19 and with an increased awareness of how germs spread.
Gym members are now looking for safe ways to keep up with their workout regime. When choosing a gym, people will carefully examine the sanitation policy.
Therefore, fitness companies need to maintain the highest of hygiene standards if they are to attract and retain customers.
6. Outdoor Fitness
Although outdoor fitness is not a new concept, it is becoming more popular in the context of lockdowns and other restrictions.
To help their members feel safe while working out, gyms and fitness centers can move some equipment outside.
Members can be given creative outdoor workout options like morning yoga, group jogging, or intensive boot camp.
7. Combination Of Physical And Mental Training
Mental training has always been a topic of interest for gyms and fitness centers, but that interest intensified in 2020.
The pandemic has caused people to realize the importance of training both your body and mind to remain resilient.
In this context, introducing mind-body exercises and programs like yoga and Pilates will appeal to a huge crowd.
Final Thoughts
Personalization is at the core of fitness industry innovations. Technology will also make way for a holistic fitness offering that can reach customers across the world.
Gyms and fitness centers can also achieve significant growth by providing offers for their new virtual fitness tech through online content.
If you want to grow your fitness business and thrive in the industry, you need to take into account the above-mentioned tips.
